LAGOS, Nigeria (VOICE OF NAIJA) Manchester City’s prolific striker, Erling Haaland, has joined forces with NBA legend LeBron James in an inspirational promotional video for Beats by Dre.
Haaland, who netted 52 goals for City last season during their historic Premier League, FA Cup, and Champions League treble-winning campaign, is now an official brand ambassador for the renowned headphone manufacturer.
Haaland expressed his excitement about the partnership, stating, “I’m thrilled to become a part of the Beats family, a brand that has long been a part of my pre-match routine as an athlete.
“Family is important to me, and this campaign and partnership really resonate with that.”
In this Beats campaign, Haaland’s father, Alfie, and LeBron James’ wife, Savannah, also feature, emphasizing the message that true brilliance cannot be contained or thwarted.
The production titled ‘The King & The Viking‘ delves into the demands placed on professional athletes and how those at the pinnacle of their careers, like Haaland and James, must consistently prove themselves to those eager to dismiss their achievements.
In the video, featuring Beats’ new Studio series, Erling and LeBron don Beats Studio Pro headphones, while Savannah and Alfie don Beats Studio Buds+. Haaland’s father, in reference to his son, remarks, “They build you up just to tear you down.”
He continues by saying, “Make them fear you and turn the whole city blue… again,” highlighting Manchester City’s recent dominance over arch-rivals United in Manchester and English football.