LAGOS, Nigeria (VOICE OF NAIJA) – UEFA has revealed that Hisense has committed to a multi-year partnership as the sponsor of UEFA Men’s National Team Football, including the upcoming UEFA EURO 2024, set to take place from 14 June to 14 July next year in Germany.
This marks Hisense’s third consecutive sponsorship of UEFA EURO, following its involvement in the two previous editions.
Additionally, the agreement includes Hisense’s sponsorship of the European Qualifiers 2024 & 2026, UEFA Nations League Finals 2025, UEFA Under-21 Championship 2025, Finalissima 2024, and the UEFA Futsal EURO 2026.
Guy-Laurent Epstein, UEFA’s marketing director, expressed his excitement, stating, “I am thrilled that Hisense is renewing its commitment to European football as an official partner of UEFA EURO 2024, which will be our third consecutive EURO together.
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“Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”
Fisher Yu, President of Hisense Group, highlighted the importance of sports sponsorships in building trust in their brand globally, emphasizing their goal to provide fans around the world with a unique viewing experience of UEFA EURO 2024.
As part of the global partnership, Hisense branding will be prominently featured on perimeter boards and giant screens in stadiums during matches.
The company will also leverage its digital rights on UEFA’s platforms and enjoy on-site rights at UEFA fan zones and stadiums.
Furthermore, Hisense will collaborate with UEFA to provide advanced display technology and state-of-the-art appliances to meet operational requirements.
The sponsorship agreement was officially announced at IFA 2023 in Berlin.
Hisense joins adidas, Alipay, and Atos as partners for UEFA Men’s National Team Football, while Lidl, Strauss, and Vivo are global partners for UEFA EURO 2024.
