Nigerian music executive and CEO of Mavin Record label, Michael Collins Ajereh, aka Don Jazzy, has debunked claims that he buys “fake streams” to boost his signees’ songs on digital streaming platforms using “streaming farm”.
Recall that Don Jazzy and other record label owners were recently called out on social media by some fans for using streaming farms to manipulate stream numbers in favor of their artists.
But in a recent interview, the Mavin boss declared that there was no such thing as “streaming farm”.
He urged up-and-coming artists not to be deceived by the speculations of an existing streaming farm that can boost stream numbers.
He admonished them to work harder.
Don Jazzy said: “All these side talks of there is a form of streaming farm somewhere, makes you become lazy. Go and create beautiful music and do all you need to do to market your songs.
“Don’t sit down there and be assuming ‘this person is getting here because there’s a streaming farm somewhere’.
“Trust me, it’s just going to be affecting you. You will be thinking that it’s unattainable. You can not get it. Ogbeni, you are doing yourself a disservice.
“There’s no goddamn f*cking streaming farm. Or I don’t know whether people have it. But take it from people like us that are succeeding, that are at the forefront. I’m telling you that there’s no goddamn streaming farm.
“It doesn’t make any sense. If there’s a streaming farm why am I not buying it for my artists that are not winning?”
Meanwhile, the music executive has urged Nigerian artists to emulate Davido’s format in promoting their projects.
Davido has been on a media tour for his recently released fourth studio album ‘Timeless’ in the United States.
The Mavin boss said Davido didn’t sit back because he was already an established artist, instead he is promoting his album vigorously.
In a tweet on Monday, Don Jazzy wrote: “Dear artists, I hope you can see how Davido is marketing his album.
“He didn’t form oh I’m OBO so everybody will cop my shit. Marketing your beautiful project that you worked hard on does not reduce your swag.”
