LAGOS, Nigeria (VOICE OF NAIJA) The 10th edition of the Africa Magic Viewers Choice Awards (AMVCA) will be held in Lagos on May 11, 2024.
The AMVCA is an annual award ceremony that celebrates the artistic and technical merits in the movie industry around the African continent.
The award organisers announced the activities for the 10th edition on Tuesday at a media launch/press conference held at MultiChoice office, Ilupeju, Lagos.
They added that this year’s ceremony will span two days, between May 10 and 11 and will celebrate film production talents, culture, fashion, music, and other elements of African entertainment.
The nominees list for this year’s edition will also be out on March 24.
Speaking about the impact of the event in the movie industry, Busola Tejumola, head of content and West Africa Channels at MultiChoice, said outlined the impact the AMVCAs have had on the movie industry.
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“Let me give you some numbers – since inception in 2013, the AMVCAs have injected over N623 billion into the film and television economy, N9 billion in awards events, training, and logistics, creating over 27 000 long & short-term jobs through the development of critical skills and honoring the industry stars,” she stated.
Speaking on the nominations for each category, the organisers said it is subjective to “specific criteria and processes” by the jury.
The organisers had earlier revealed that some changes had been made to this year’s edition of the award ceremony.
One of such major changes is that the award categories have been reduced from 33 to 27, adding that the development was in order to meet global trends and standards.
The 10th edition of AMVCA will now see winners in 25 categories, including 2 special recognition awards.