LAGOS, Nigeria (VOICE OF NAIJA) – Threads, the well-known microblogging service introduced by Facebook parent Meta earlier this month, will impose rate limits following an uptick in spam attacks on the network.
Rate limitations, which rival Twitter also adopted earlier this month, artificially cap the number of times a user can connect with a platform over the course of a given time period.
According to a study, the initial excitement surrounding the Threads app appears to have subsided as the app’s daily active user count has significantly decreased due to the program’s continued lack of key functionality provided by other platforms.
Instagram CEO Adam Mosseri stated that spam attacks had “picked up” on the site and that the service would need to “get tighter on things like rate limits” in a thread on Monday.
However, the decision may hinder active users from accessing the site, much as Twitter’s recent introduction of rate limitations.
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Mosseri said that consumers could report false positives if the company’s security ended up restricting their activity, as it seems that Threads’ daily active users are declining after a sensational start.
According to information provided by SimilarWeb and confirmed by the analytics platform Sensor Tower, the app’s daily active users dropped from 49 million on July 7 to 23.6 million on July 14.
In addition to new apps losing their novelty, Meta’s move to prohibit access to users from the EU who use a VPN may have contributed to a greater decline in active users.
Despite the alleged decline in active users, Data.ai reports that Threads has now surpassed rival Twitter’s weekly active user population by about one-fifth.
The company also disclosed that India, which accounted for 33 percent of all app downloads worldwide, was the country with the largest demand for Threads, followed by Brazil and the US.
When Threads was first introduced earlier this month, it did not have a few key capabilities that other social media and microblogging sites provide.
The ability to search for text within postings, a chronological timeline, and direct messaging (DMs) are a few of these.
Despite the fact that these features are still in the works, a leaked letter obtained by Business Insider suggests that messaging, enhanced search capabilities, and the capacity to view trends and themes will soon be added to the platform.