LAGOS, Nigeria (VOICE OF NAIJA) – Snapchat is reportedly looking for ways to increase user exposure within the Snapchat app itself.
In order to allow users to display several links on their Snapchat accounts, the photo-messaging app is now rolling out a feature.
These links may point to their online portfolios or the addresses of their profiles on other applications.
To make this functionality possible, Snapchat has worked with Linktree. The change occurs at a time when Snapchat is popular among young people all around the world, including India.
People can use Linktree to gather many links pertaining to their identities and work on a single page.
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Their Linktree address might then be added to their social media pages as Linktree posted an official statement on Twitter about this impending functionality.
“And with Linktree being the exclusive link-in-bio platform for Snapchat public profiles, it’s never been easier to bring your followers deeper into other channels you’re on,” Linktree said in a tweet.
Linktree has agreed to improve Snapchat users’ visibility on its platform as part of this cooperation.
Additionally, the company has provided Snapchat users with three months of premium services, allowing them to add their email IDs, phone number database, and even NFTs to their Linktree profiles.
Back in April, Snapchat initially indicated a desire for this function.
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Social networking companies are attempting to take full advantage of the expanding creative economy.
Platforms are providing their users with alternatives that are creator-friendly to achieve this.
Instagram unveiled a comparable function in April to allow users to promote their posts made on other networking sites.
Snapchat surpassed the 200 million monthly active user threshold in India as of May 2023.
On top of its augmented reality-enabled software, the company has begun collaborating with Indian merchants to create a local e-commerce ecosystem.
The photo-messaging app also released an interactive bot feature in April that was powered by artificial intelligence (AI).