ABUJA, Nigeria (VOICE OF NAIJA)-President Bola Tinubu has tasked Nigeria’s newly appointed ambassadors and high commissioners with enhancing the nation’s global image.
He also urged them to actively seek foreign investments and deepen strategic partnerships.
The President gave the directive on Monday during the opening of an induction course for the envoys at the Ministry of Foreign Affairs in Abuja.
Represented by the Secretary to the Government of the Federation, Senator George Akume, Tinubu stated that their appointments demonstrate the administration’s trust in their capacity to promote Nigeria’s interests internationally.
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In a statement issued by the SGF’s Media Aide, Yomi Odunuga, it partly read, “Tinubu charged Nigeria’s newly appointed ambassadors and high commissioners to aggressively pursue foreign investments, strengthen strategic partnerships and reposition the country’s global image in line with evolving diplomatic realities.”
Tinubu observed that the global system is experiencing rapid changes driven by shifting geopolitical forces, economic instability, technological advancements, climate concerns and emerging security challenges.
He stressed that these changes have made diplomatic roles more crucial, calling on envoys to embrace modern, result-driven approaches.
“The international system is evolving rapidly. We must be prepared to meet these challenges by focusing on how best to protect and promote Nigeria’s national interest,” Tinubu said.
He advised the envoys to blend traditional diplomacy with digital engagement, public diplomacy and strategic communication, while showcasing Nigeria’s progress under his administration’s Renewed Hope Agenda.
He also highlighted the importance of presenting Nigeria’s story in a credible and compelling way to reshape global perceptions.
Tinubu further urged them to be proactive and innovative in building partnerships, boosting trade, and attracting foreign direct investment and technology into the country.
He added that protecting the welfare of Nigerians in the diaspora should remain a key priority for all missions.
Describing it as a policy shift, the President announced a reordering of Nigeria’s foreign policy framework, known as the 4D Doctrine.
Initially based on Democracy, Development, Demography and Diaspora, he said the priorities have now been rearranged to Demography, Development, Diaspora and Democracy.
He explained that the adjustment places Nigerians at the core of foreign policy, aiming to ensure that international engagements yield tangible benefits for citizens.
“This re-ordering has put the Nigerian people at the centre of our foreign policy agenda and is aimed at harnessing outcomes for their maximum benefit,” he said.
Tinubu emphasised the need for professionalism, integrity and patriotism in diplomatic service, noting that envoys represent both the government and Nigeria’s image abroad.
He also stressed accountability, urging missions to be performance-driven and prudent in managing resources, with clear and measurable targets that support national development.
The President encouraged participants to fully engage in the induction programme, describing it as vital for equipping them with the skills needed for effective diplomacy in a fast-changing world.
He also commended the National Assembly for the swift confirmation of the nominees and urged the envoys to live up to the confidence placed in them.
“You have a special responsibility in helping to reposition Nigeria in global affairs. The world is watching,” Tinubu said.