LAGOS, Nigeria(VOICE OF NAIJA)- Popular Nigerian skit maker Zicsaloma, has sparked a heated debate across the entertainment landscape after advising fans to adopt a selfish approach toward wealth to achieve true independence.Â
In a candid video broadcast, the content creator revealed that his own journey to financial freedom was severely delayed by the entitled attitudes of his family members.
He argued that the heavy burden of “black tax” often drains promising entrepreneurs before they can scale, insisting that a period of being “financially heartless” is not a moral failure but a survival tactic.
The transition from a struggling businessman to a successful entertainer taught Aloma that boundaries are non-negotiable when building a legacy.
Reflecting on his earlier years, he disclosed how multiple business ventures collapsed because relatives felt entitled to his capital.
“I did a lot of business while growing up but most of them failed because of family. African family and even your own family are very entitled to your wealth,” Zicsaloma stated.
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He noted that many people work to save for a better future only to have their progress derailed by external demands.
Therefore, the skit maker suggested that those seeking to break generational poverty must be willing to endure being misunderstood or even hated by those closest to them.
Zicsaloma urged his followers to keep their true income hidden until they reached a stable milestone, prioritizing long-term security over immediate family gratification.
“It is very very okay to be financially heartless even to your friends and family so that you can even save up and break that circle. They will hate you for it but trust me it is for your own good,” he added.
Public reaction to the “heartless” doctrine has been split, with many young Nigerians praising the comedian for speaking an uncomfortable truth about the pressures of “black tax.”
While some critics view his stance as a neglect of traditional African duties, a growing segment of the creative industry sees it as a necessary step toward building sustainable wealth in a volatile economy.


