ENUGU, Nigeria (VOICE OF NAIJA)- An Information Technology expert, Alexander Oseji, has encouraged Nigerian youths to transform their social media engagement into sustainable income streams by tapping into opportunities within the digital economy.
Oseji, co-founder of Hallos.Net, made the call on Tuesday in Enugu while addressing journalists ahead of the Learning247 Hallos Summit, themed “Building the Creator Economy and Empowering Women in Tech.”
He stressed that the global creator economy has evolved into a multi-billion-dollar industry generating millions of jobs, yet many Nigerian youths have not fully leveraged its potential.
“The creator economy is expanding rapidly across the world, creating significant opportunities. Unfortunately, many of our young people use social media primarily for entertainment without exploring its revenue potential,” he said.
Oseji noted that the summit aims to stimulate dialogue and partnerships around digital entrepreneurship, while also addressing the need to equip women and girls with relevant technology skills.
According to him, improving digital literacy and access to technology tools is critical to preparing young Nigerians for future economic realities.
“This summit will convene government officials, media practitioners, private sector players, academics, students, and digital influencers to examine how we can collectively build a more inclusive digital economy,” he explained.
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He emphasised that creating awareness about digital monetisation opportunities should be a shared responsibility among stakeholders.
“We have observed that many young people are yet to harness the revenue-driven aspect of this industry. That is the gap we are seeking to bridge,” Oseji said.
Citing global market projections, he disclosed that the creator economy, currently valued at approximately $152 billion, is expected to witness substantial growth by 2032.
“Those who position themselves strategically in this space today stand a strong chance of becoming tomorrow’s digital entrepreneurs and industry leaders,” he added.
Oseji also called on governments to support the sector by investing in infrastructure such as creator hubs, digital studios, and affordable internet access to enable wider participation.
He pointed out that with just a smartphone and reliable internet connection, young Nigerians can compete globally without geographical limitations.
“That is the philosophy behind the Hallos platform to provide infrastructure that allows creators to focus on content production while ensuring they can monetise effectively,” he said.
The platform, he explained, is tailored for content creators, remote workers, digital entrepreneurs, and cultural exporters seeking to distribute local content to international audiences.
He further highlighted that one of the strengths of the internet lies in its ability to make local talent globally accessible.
The summit will target students and stakeholders from major tertiary institutions, including the University of Nigeria, Nsukka (UNN), Enugu State University of Science and Technology (ESUT), Institute of Management and Technology (IMT), and the University of Nigeria, Enugu Campus, among others.