LAGOS, Nigeria(VOICE OF NAIJA)- Music icon Flavour is making headlines after addressing criticism that he neglects emerging Igbo talent in favor of personal projects.
The remarks came from online critic Charles Innocent, who questioned why the singer seemed more focused on collaborations with Pastor-turned-musician Odumeje, also known as Indaboski.
Charles, referencing Flavour’s latest album ‘Afroculture’, criticized the singer for promoting Odumeje, pointing to the viral “War Ready” music video as an example.
In a social media post, he wrote, “We have wonderfully talented Igbo boys scattered all over the South East trying to survive in their music career with no verse, no signing, no promotion from these so-called Igbo superstars. @2niteFlavour never deemed it fit to give any of these guys support of whatever kind, instead he’s wasting money and time on a fake pastor and comedian Odumeje.”
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Continuing, “He knows Odumeje is a joke and will never have anything good to offer, so no fear of Odumeje overtaking him. He believes signing or promoting young Igbo talents will make these guys greater than him, so he’s afraid of them taking over even when it’s obvious he himself is no longer in charge. Igbo have the most w!cked and selfish artists and God will pvn!sh all of them for allowing young talents be wasted in Igbo land. Many of these young talents become jobless and join the unknown gvn men when their music career fails.”
Flavour responded with a mix of humor and pragmatism, urging the critic to take matters into his own hands.
Addressing Charles in Igbo, he wrote, “Jee chuba ego Chuta ego,” meaning “Go make money,” and encouraged him to launch his own music label to support emerging artists.
“I have given you people one serious advice for the new year. Jee chuba ego o. Chuta ego then start your own label make you help the wonderfully talented Igbo boys scattered all over. Make us proud Odogwu Charles,” Flavour added.
Fans are loving “War Ready”, praising the unexpected chemistry between Flavour’s melodic highlife and Odumeje’s energetic presence. The track has become a standout on ‘Afroculture’, with listeners celebrating its infectious rhythms and bold, motivational vibe.
