LAGOS, Nigeria (VOICE OF NAIJA)-Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to host the final edition of its quarterly UBA Business Series for 2025.
The business series will focus on how small and medium-scale enterprises (SMEs) can leverage digital marketing for growth and visibility.
Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the event is scheduled to hold on Thursday, November 6, at the bank’s Head Office, Marina, Lagos.
According to the bank, the series reflects UBA’s consistent effort to empower entrepreneurs and business owners with practical knowledge and tools to navigate the ever-evolving digital marketplace.
The interactive session will feature leading voices in the creative and marketing industry, including digital creator and actor, Elozonam Ogbolu; digital health educator, Dr. Chinonso Egemba (Aproko Doctor); Kenyan actress and media entrepreneur, Catherine Kamau; content creator, Nasiru Lawal (Nasboi); and influencer, Enioluwa Adeoluwa.
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These panellists will share their experiences on content creation, community building, and strategies for turning audience engagement into business growth. Participants—both physical and virtual—will also have the opportunity to interact directly with the experts during a live question-and-answer segment.
Speaking ahead of the event, UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, said the session underscores the growing relevance of content creation and digital influence in today’s economy.
“Content is the new oil, and at UBA, we recognise the content creation and digital influence sector as a tangible and significant pillar of the Nigerian economy,” Fashola said. “Just as oil transformed our nation’s economic landscape, digital content is now driving growth, creating jobs, and opening new avenues for wealth creation.”
Also commenting, UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, noted that impactful content creation goes beyond visuals, stressing the importance of strategy and authenticity.
“At UBA, we believe in the power of storytelling to influence hearts and minds. This initiative is part of our strategy to support Africa’s creative economy and empower entrepreneurs to build sustainable brands,” she said.
Ladipo added that the event is open to entrepreneurs, professionals, and digital creators across Africa and beyond who are eager to strengthen their digital footprint.
Interested participants can register via https://on.ubagroup.com/BSQ3Press.