LAGOS, Nigeria(VOICE OF NAIJA)- Celebrity nightlife promoter Cubana Chief Priest has fired back at Coscharis Group Chairman Cosmas Maduka, over recent remarks condemning the popular social media phrase “Money na water.”
In a fiery Instagram post, the self-styled showbiz mogul defended his now-viral catchphrase, describing it not as a symbol of vanity but a “prophecy of abundance, liquidity, and flow.”
Maduka had earlier dismissed the trend of public money displays at events, criticizing what he viewed as wasteful behavior among the new generation.
However, Cubana Chief Priest wasn’t having it, declaring, “Visibility has become the new currency. In a digital economy, obscurity is bankruptcy. What you don’t show doesn’t sell.”
The nightlife influencer argued that while the older generation built wealth through factories, fleets, and real estate, today’s entrepreneurs operate in the age of attention capitalism, where influence, engagement, and visibility drive modern success.
Cubana CP compared content creation and social media clout to the industrial assets of previous decades, saying that content is not noise, but “digital equity.” He credited platforms like Instagram and figures like Mark Zuckerberg for reshaping the business landscape into one where relevance matters more than silence.
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Addressing Maduka directly, Chief Priest criticized the billionaire for allegedly avoiding public events and “using” pop culture figures to trend without acknowledging their value.
“Why must a billionaire pretend to use the toilet just to run away from an event? Tell me that’s not stress for a real billionaire,” he asserted.
He also took issue with Maduka’s comparisons to philanthropists like Tony Elumelu and Femi Otedola, saying they’ve used their influence and wealth to uplift Africa’s global image, unlike others who hoard wealth quietly.
“Remove your name from that Otedola and Elumelu list. You don’t belong there, sir,” he fired.
Chief Priest concluded by reinforcing the meaning behind “Money na water,” calling it a mindset of overflow and prosperity, not recklessness. He teased a new anthem inspired by the slogan, set to drop Friday at midnight, positioning it as a cultural statement rather than a meme.
“We’ve moved from industrial capitalism to attention capitalism. A man with massive attention has more leverage than one with quiet billions and no presence,” Cubana CP added.
