LAGOS, Nigeria (VOICE OF NAIJA) – Meta has revealed plans to roll out a verification system for WhatsApp business owners.
This move aims to enhance user confidence by confirming the authenticity of businesses on the platform.
Businesses that achieve Meta’s verification will receive a verified badge, improved account support, and protection against impersonation.
Meta’s Vice President of Business Messaging, Nikila Srinivasan, announced that Meta Verified would offer premium features, including customizable WhatsApp pages and multi-device support for efficient customer interactions.
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The verification system will undergo testing with small businesses using the WhatsApp Business app before expanding to the WhatsApp Business Platform in the future.
Additionally, Meta introduced Flows, a feature that allows businesses to offer comprehensive services within the chat interface.
This enhancement enables businesses to provide menus and customizable forms without users leaving the chat, making it more convenient for customers.
These updates aim to improve the business experience on WhatsApp and enhance its functionality for both users and business owners.
