LAGOS, Nigeria (VOICE OF NAIJA) –Elon Musk assembles Twitter’s remaining employees at its San Francisco headquarters to tell them that, after forcing out roughly two-thirds of the workforce in a matter of weeks, layoffs were over. He keeps laying people off anyway.
Twitter employees across sales and technical departments were laid off last week, including one of Musk’s direct reports who was managing engineering for Twitter’s ads business
According to company sources and social media posts from affected employees seen by The Verge. This means Musk has done at least three rounds of layoffs since his promise to stop doing them in November.
Meanwhile, he has given a directive internally to revamp how ads are targeted in Twitter’s main feed within a week — part of his plan to fix what he has publicly called “the worst ad relevance on Earth.
Musk’s plan is to change Twitter’s ad targeting to work like Google’s search ads, which target primarily by keywords that are searched for, rather than a user’s activity and profile data. It’s an approach that works well for a search engine.