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Home»World News»YouTube Unveils Series Of Initiatives To Celebrate World Jollof Day
World News

YouTube Unveils Series Of Initiatives To Celebrate World Jollof Day

EditorBy EditorAugust 22, 20223 Mins Read
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Lagos, Nigeria, – YouTube has unveiled a series of initiatives to celebrate World Jollof Day. Since 2015, World Jollof Day has been observed on August 22 to spotlight Jollof rice, a popular cuisine among west Africans, also offered in other regions of the world.

Cook-offs between top creators in Nigeria will be organised and premiered on YouTube. Popular food vloggers, comedians and lifestyle creators will be paired to compete with one another for bragging rights on which team can prepare the best jollof rice. Creators on the line-up for the cook-off are Sisi Yemmie and Broda Shaggi as Team Pepper dem; Ify Kitchen and MC Lively as Team Buga; Zeelicious and Josh2Funny as Jollof Pros; Diary of a Kitchen Lover and Akah as The Winning Team; and finally, Food and Spice and Taaooma as Team Jollof la hot.

“Food incorporates the ethnicity and cultural heritage of a people. The celebration of World Jollof Day is exciting for us because it gives us an opportunity to foster cross-cultural understanding and this sums up part of our passion at YouTube,” says Adetutu Laditan, YouTube Creator Marketing Manager, EMEA.

YouTube has also partnered with Afrochella Festival in the #Jolloflove challenge. The #Jolloflove challenge urges people to share videos that reveal their love for Jollof rice on YouTube Shorts. Lucky winners will be rewarded with an all expenses paid trip to the 2022 Afrochella festival in Ghana for the week-long event.

A Jollof rice playlists and a Jollof music playlist have also been launched. These playlists share interesting videos that show how to prepare jollof rice and music from Africa’s music superstars that have a fit with the celebration of World Jollof Day. YouTube is also partnering with the popular YouTube series, Men’s Club, to celebrate through a special YouTube show in which the cast cooks Jollof Rice.

“Jollof rice is arguably the most popular cuisine in west Africa and around the globe. We are excited to be working with creators to commemorate this culinary heritage,” adds Laditan.

Recent search results reveal the top trending search for Jollof rice as, ‘How to cook couscous jollof’, Ghana is the top country searching for Jollof Rice and Edo State has the top number of searches for Jollof rice in Nigeria.

See the full list below of top trending searches related to Jollof rice:

Top trending searches for Jollof rice

How to cook couscous jollof

How to cook spaghetti jollof

Ghana jollof

Jollof rice ingredient

Bay leaf in jollof rice

How to make jollof rice with fish

How to make smoky party jollof rice

How to use green pepper in jollof rice

How to make agidi jollof

How to make jollof rice without stock

Top countries searching for jollof rice

Ghana

Nigeria

Zimbabwe

Cameroon

Zambia

South Africa

United Kingdom

Jamaica

Kenya

Ireland

Nigerian States with top searches for Jollof rice

Edo State

Imo State

Oyo State

Ogun State

Osun State

Kwara State

Ondo State

Delta State

Plateau State

Enugu State

World Jollof Day YouTube
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