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    Home » YouTube Unveils Series Of Initiatives To Celebrate World Jollof Day
    World News

    YouTube Unveils Series Of Initiatives To Celebrate World Jollof Day

    editorBy editorAugust 22, 2022Updated:August 22, 2022No Comments3 Mins Read
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    Lagos, Nigeria, – YouTube has unveiled a series of initiatives to celebrate World Jollof Day. Since 2015, World Jollof Day has been observed on August 22 to spotlight Jollof rice, a popular cuisine among west Africans, also offered in other regions of the world.

    Cook-offs between top creators in Nigeria will be organised and premiered on YouTube. Popular food vloggers, comedians and lifestyle creators will be paired to compete with one another for bragging rights on which team can prepare the best jollof rice. Creators on the line-up for the cook-off are Sisi Yemmie and Broda Shaggi as Team Pepper dem; Ify Kitchen and MC Lively as Team Buga; Zeelicious and Josh2Funny as Jollof Pros; Diary of a Kitchen Lover and Akah as The Winning Team; and finally, Food and Spice and Taaooma as Team Jollof la hot.

    “Food incorporates the ethnicity and cultural heritage of a people. The celebration of World Jollof Day is exciting for us because it gives us an opportunity to foster cross-cultural understanding and this sums up part of our passion at YouTube,” says Adetutu Laditan, YouTube Creator Marketing Manager, EMEA.

    YouTube has also partnered with Afrochella Festival in the #Jolloflove challenge. The #Jolloflove challenge urges people to share videos that reveal their love for Jollof rice on YouTube Shorts. Lucky winners will be rewarded with an all expenses paid trip to the 2022 Afrochella festival in Ghana for the week-long event.

    A Jollof rice playlists and a Jollof music playlist have also been launched. These playlists share interesting videos that show how to prepare jollof rice and music from Africa’s music superstars that have a fit with the celebration of World Jollof Day. YouTube is also partnering with the popular YouTube series, Men’s Club, to celebrate through a special YouTube show in which the cast cooks Jollof Rice.

    “Jollof rice is arguably the most popular cuisine in west Africa and around the globe. We are excited to be working with creators to commemorate this culinary heritage,” adds Laditan.

    Recent search results reveal the top trending search for Jollof rice as, ‘How to cook couscous jollof’, Ghana is the top country searching for Jollof Rice and Edo State has the top number of searches for Jollof rice in Nigeria.

    See the full list below of top trending searches related to Jollof rice:

    Top trending searches for Jollof rice

    How to cook couscous jollof

    How to cook spaghetti jollof

    Ghana jollof

    Jollof rice ingredient

    Bay leaf in jollof rice

    How to make jollof rice with fish

    How to make smoky party jollof rice

    How to use green pepper in jollof rice

    How to make agidi jollof

    How to make jollof rice without stock

    Top countries searching for jollof rice

    Ghana

    Nigeria

    Zimbabwe

    Cameroon

    Zambia

    South Africa

    United Kingdom

    Jamaica

    Kenya

    Ireland

    Nigerian States with top searches for Jollof rice

    Edo State

    Imo State

    Oyo State

    Ogun State

    Osun State

    Kwara State

    Ondo State

    Delta State

    Plateau State

    Enugu State

    World Jollof Day YouTube
    editor

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