IBADAN, Nigeria (VOICE OF NAIJA)- Mavin Records has emerged as the fastest growing entertainment brand in the entertainment category in Africa.
The record label was honoured with the award at the 2022 edition of the Global Brands award organised by Global Brand Magazine.
Mavin Records, listed among other winners in the current edition of the magazine, was honoured in recognition of its outstanding contribution to the growth of the entertainment industry in Nigeria and Africa.
Mavin Records was founded by talented producer and singer, Don Jazzy.
The record label has been home to some of the country’s top artistes, including Tiwa Savage, Reekado Banks, Korede Bello, Ladipoe, Johnny Drille, Crayon and Ayra Starr.
Aided by his cousin and Chief Operating Officer of the company, Tega Oghenejobo, and other members of staff, Don Jazzy has grown the company to become one of the most reckoned with in the music industry.
In 2019, as the world’s biggest labels started planting roots in Africa, Kupanda Holdings— a joint venture between pan-Africa investment company Kupanda Capital and TPG Growth— made an investment worth millions of dollars in Mavin Records.
Following the investment, the label adopted a new name— Mavin Global— to reflect their new ambition.
Speaking at the time, Don Jazzy said, “Our mission is to grow Mavin Global into the music powerhouse of Africa.
By collaborating with artistes, African creatives, and local and international partners, we can become a globally recognised household name and the go-to platform for connecting African music with the world.”
Outside their traditional offerings, the company also collaborates with creators across Africa to provide services in film and content production, licensing and publishing, and brands partnerships.